Advertising is an important way of promotion in commercial business.
广告是商品交易中一种重要的促销手段 。
What is an advertisement?
广告是什么
Advertisements are used to send commercial information about some
commodities or services to the public.
广告被用来向公众传递一些产品和服务的信息 。
If a fashion show is to be held on
Saturday and you paint a sign saying
Fashion Show coming to the Exhibition
Center on Saturday”,如果在周六要举行一场时装秀而你画了一个写有
“周六将在展览中心上演一场时装秀 ” 的牌子
that is anadvertisement.
那就是一个广告
If you put the sign on
the back of an elephant and walk it into town,
如果你把这个牌子放在一头大象背上并赶着它进城
that means you are doing anadvertising promotion.
那就意味着你在进行广告促销
advertising is bringing products or
services to the attention of potential
and current customers by means of
sending brochures, flyers or mails,
showing posters or newspaper ads,
making radio, TV or the Internet
commercials and so on.
通过发送宣传册 、 传单或信函广告 ， 展示广告牌、报纸广告 ， 做收音机 、电视或互联网商业
广告等途径 ，使某些产品或服务引起潜在的以及现有的客户的注意 。
Brochures can contain a great deal of
information if designed well.
如果设计得好的话 ，宣传册可包含大量信息 。
Mails canbe sent directly to selected customers.
邮寄广告可以直接寄到经过选择的客人手里 。
Most adults read newspapers,
大多数成年人都读报纸 ，
soputting ads in newspapers is a common
way of advertising.
所以报纸上刊登广告是一种常见的广告途径 。
Posters can be very powerful in
places where the customers notice
them.在顾客看到的地方 ， 招贴广告的作用是有力度的 。
Interesting colorful ones willappear new to passers-by.
多彩有趣的招贴画会使路人耳目一新
Interesting colorful ones will
appear new to passers-by.
在顾客看到的地方 ， 招贴广告的作用是有力度的 。
A major advantage of radio
announcements is that they are usually
cheaper than television ads
收音机里的广告的主要优点是它们比电视广告便宜 ，
and manypeople still listen to the radio,
很多人仍然听收音机广播
for example, when they are in taxies or in
their own cars.比如当他们在出租车上或者在开车的时候
TV commercials are usually very
expensive.电视广告通常很贵 ，
But it is said that ads on TV ，
have a very good effect because TV is
becoming more and more popular.
但是据说电视广告效果 很好 因为电视变得越来越流行 。
Ads can more or less make consumers
change their attitudes toward some
products or services.
广告或多或少能改变顾客对一些产品和服务的态度 。
Advertising playsan important role in the
commercial usiness.
广告在商业中起着很重的作用 。
However, it is known that some ads
give false information to mislead
consumers.
然而 ， 众所周知 ，一些广告也会传递虚假的信息来误导消费者 。
Some famous personssometimes appear in ads
to tell how wonderful a product is.
一些名人会出现在广告里 ， 说某产品是如何地好 ，
They help to make us believe that if we
buy their products,
他们帮助 （ 商家 ） 使我们相信 ， 如果买了他们的产品 ，
we will be happier,healthier, more attractive, more
popular, more successful, etc.
我们就会更快乐 ， 更健康 ，更吸引人，更出名 ， 或者更成功等等 。
In fact, what they want is just to make
us pay more money.
事实上 ， 他们只不过是想让我们付更多的钱 。
So, it is necessarythat we make sure what is real and
what is false in the ads.
因此 ， 确认广告中什么是真的 ， 什么是假的就十分必要了 。
putting ads in newspapers is a common
way of advertising.
所以报纸上刊登广告是一种常见的广告途径 。
Posters can be very powerful in
places where the customers notice
them. Interesting colorful ones will
appear new to passers-by.
Posters can be very powerful in
places where the customers notice
them. Interesting colorful ones will
appear new to passers-by.
在顾客看到的地方 ， 招贴广告的作用是有力度的 。
Posters can be very powerful in
places where the customers notice
them. Interesting colorful ones will
appear new to passers-by.
多彩有趣的招贴画会使路人耳目一新。
A major advantage of radio
announcements is that they are usually
cheaper than television ads, and many
people still listen to the radio, for
example, when they are in taxies or in
their own cars.
A major advantage of radio
announcements is that they are usually
cheaper than television ads, and many
people still listen to the radio, for
example, when they are in taxies or in
their own cars.
收音机里的广告的主要优点是它们比电视广告便宜 ，
A major advantage of radio
announcements is that they are usually
cheaper than television ads, and many
people still listen to the radio, for
example, when they are in taxies or in
their own cars.
很多人仍然听收音机广播 ，
A major advantage of radio
announcements is that they are usually
cheaper than television ads, and many
people still listen to the radio, for
example, when they are in taxies or in
their own cars.
比如当他们在出租车上或者在开车的时候
TV commercials are usually very
expensive. But it is said that ads on TV
have a very good effect because TV is
becoming more and more popular.
电视广告通常很贵 ，但是据说电视广告效果 很好 ，因为电视变得越来越流行 。
Ads can more or less make consumers
change their attitudes toward some
products or services. Advertising plays
an important role in the commercial
business.
Ads can more or less make consumers
change their attitudes toward some
products or services. Advertising plays
an important role in the commercial
business.
广告或多或少能改变顾客对一些产品和服务的态度 。
Ads can more or less make consumers
change their attitudes toward some
products or services. Advertising plays
an important role in the commercial
business.
广告在商业中起着很重的作用 。
However, it is known that some ads
give false information to mislead
consumers. Some famous persons
sometimes appear in ads to tell how
wonderful a product is.
However, it is known that some ads
give false information to mislead
consumers. Some famous persons
sometimes appear in ads to tell how
wonderful a product is.
然而 ， 众所周知 ，一些广告也会传递虚假的信息来误导消费者 。
However, it is known that some ads
give false information to mislead
consumers. Some famous persons
sometimes appear in ads to tell how
wonderful a product is.
一些名人会出现在广告里 ， 说某产品是如何地好 ，
They help to make us believe that if we
buy their products, we will be happier,
healthier, more attractive, more
popular, more successful, etc.
They help to make us believe that if we
buy their products, we will be happier,
healthier, more attractive, more
popular, more successful, etc.
他们帮助 （ 商家 ） 使我们相信 ， 如果买了他们的产品 ，
They help to make us believe that if we
buy their products, we will be happier,
healthier, more attractive, more
popular, more successful, etc.
我们就会更快乐 ， 更健康 ，更吸引人，更出名 ， 或者更成功等等 。
In fact, what they want is just to make
us pay more money.
what is false in the ads.
In fact, what they want is just to make
us pay more money.
事实上 ， 他们只不过是想让我们付更多的钱 。
So, it is necessary
that we make sure what is real and
what is false in the ads.
因此 ， 确认广告中什么是真的 ， 什么是假的就十分必要了 。