What makes Apple TV truly unique is its deep integration of Apple hardware, software, and services.
Apple TV is built on the same world-class Apple silicon we put into iPhone. And it runs tvOS,
the most powerful TV operating system. Giving Apple TV all this power, power that smart TVs just
don't have, lets you magically transform your living room, so you can get in your morning workout
with Apple Fitness+, show off your school project using AirPlay, battle it out on Apple Arcade,
and even sneak in a late night movie with AirPods. The ability to do all of these things and
so much more is why we've put so much power into Apple TV. And it's why I'm so excited to share
with you the next generation of Apple TV 4K. Apple TV 4K is now built with the A12 Bionic, bringing
a new level of performance that will be a massive upgrade to your TV. Delivering the highest visual
quality possible has always been core to Apple TV. It already supports High Dynamic Range formats,
such as Dolby Vision, revealing more realistic colors and greater detail. And with the A12 Bionic,
the new Apple TV 4K can now play HDR in high frame rate. This allows video to play more smoothly
and appear more lifelike than ever before, which will be great for fast-moving action, like sports.
We're working with leading providers across the globe as the begin to stream in high frame rate HDR.
And it's not just professionally-produced programs that will look amazing. For those of you with an
iPhone 12 Pro, you can already record in Dolby Vision at 60 frames per second. And to enjoy all
these moments in the best quality on the new Apple TV 4K, we've enhanced AirPlay to support high
frame rate HDR. We want everything you watch on Apple TV to look amazing, but because every TV's
settings are different, it's challenging to know if you're getting the best picture, until now.
With our new Color Balance feature, Apple TV will work with your iPhone and its advanced sensors
to improve your TV's picture quality. Your iPhone uses its camera and proximity sensor to guide
you to an onscreen target. Color measurements start automatically. Apple TV uses the light sensor
in your iPhone to compare your TV's color balance to the industry-standard specifications used by
cinematographers worldwide. Using this data, Apple TV will then automatically tailor its video
output to compensate for any inaccuracies in your TV's picture settings. So you'll now see much more
accurate color without you ever having to adjust your TV. The results can be dramatic, with more
natural colors and improved contrast making your TV look better than ever. Of course, the way you
interact with Apple TV is with the Siri Remote. So this year we completely redesigned it with new
functionality and controls. It starts with a new one-piece aluminum design that fits perfectly in
your hand, and with contrasting controls you can easily find and hit just the button you want.
We also have a brand new clickpad, with five-way navigation for better accuracy, and the entire
clickpad is touch enabled, preserving the fast direction swipes users love. And we did something
pretty cool with the outer ring. We've given it a new circular gesture that turns it into a jog
control. Perfect for finding just the scene you're looking for. We're also made it the only remote
you need for your TV. It now has a Power button that controls your TV's power, and another for Mute.
And we've moved the Siri button to the side, just like on your iPhone. The enclosure is made from
100 percent recycled aluminum joining Apple TV 4K and all of our products in furthering our
commitment to reducing our environment impact. So that's the new Apple TV 4K. It'll be available
for $179 with 32GB, or $199 with double the storage capacity, perfect for enjoying even more apps
and games. You can order on April 30th, and they'll be available in the second half of May.
With the power of A12 Bionic, the realism of High Frame Rate HDR, and a totally redesigned Siri
Remote, the new Apple TV 4K brings the absolute best entertainment experience to your home.
Back to Tim.