Apple Event — September 14
Now let's talk about iPhone.
iPhone has forever changed the world. Every single day people rely on iPhone, from their most
demanding tasks, to capturing the moments of their lives, streaming their favorite TV shows,
playing their favorite games, staying up-to-date with the news of the world, and connecting with
friends and loved ones. This is what drives us to create the best iPhone possible, to create
an experience unlike any other with legendary ease of use, beautiful and durable designs,
with water resistance and great battery life, with industry leading performance, and the world's
most advanced camera systems, and with privacy built in. People love iPhone. And we keep making
iPhone better, more powerful, more capable, and even more fun to use. Today we are thrilled to
introduce our next generation of iPhone. Here it is. This is iPhone 13. To tell you more,
here's Kaiann.
Let's take a closer look at iPhone 13 starting with design. It has the sleek, flat-edged design
that people love. It's also incredibly durable with our exclusive Ceramic Shield front, tougher
than any smartphone glass, and has industry leading IP68 water resistance. iPhone 13 has a new
look for the advanced dual-camera system with the lenses arranged diagonally. The aerospace-grade
aluminum frame is beautifully formed and really shows off five new colors: and all-new Pink, Blue,
Midnight, Starlight, and (PRODUCT)RED. On the front, the TrueDepth camera system has been
reengineered to provide more display area. Everything inside, including Face ID, the most secure
facial authentication in a smartphone, fits into a space that's 20% smaller. iPhone 13 is designed
with the environment in mind, using many recycled materials. For example, these antenna lines
use upcycled plastic water bottles, and industry first. Under the hood, iPhone 13 has been
completely re-architected to make room for new technologies and a bigger battery. This beautiful
design is the same across two sizes, iPhone 13 and iPhone 13 mini. Both feature a more advanced
Super Retina XDR display. It's 28% brighter, up to 800 nits, brilliant for viewing even when you're
outside. For HDR content like photos and videos, the peak brightness is higher at 1200 nits.
And you can enjoy the pixel-precision brightness for longer thanks to the display's improved power
efficiency. You'll see true blacks in games, photos, and videos with the incredible contrast ratio
of our OLED display. This new brighter Super Retina XDR display delivers an immersive viewing
experience with support for Dolby Vision, HDR10, and HLG. Now let's talk about the chip that
powers iPhone 13 and iPhone 13 mini. Frankly, the competition is still playing catch-up to
our chips, not just from last year, but even from two years ago. And today, we're extending our
lead with A15 Bionic. Here's Hope to tell you all about it.
iPhone has forever changed the world. Every single day people rely on iPhone, from their most
demanding tasks, to capturing the moments of their lives, streaming their favorite TV shows,
playing their favorite games, staying up-to-date with the news of the world, and connecting with
friends and loved ones. This is what drives us to create the best iPhone possible, to create
an experience unlike any other with legendary ease of use, beautiful and durable designs,
with water resistance and great battery life, with industry leading performance, and the world's
most advanced camera systems, and with privacy built in. People love iPhone. And we keep making
iPhone better, more powerful, more capable, and even more fun to use. Today we are thrilled to
introduce our next generation of iPhone. Here it is. This is iPhone 13. To tell you more,
here's Kaiann.
Let's take a closer look at iPhone 13 starting with design. It has the sleek, flat-edged design
that people love. It's also incredibly durable with our exclusive Ceramic Shield front, tougher
than any smartphone glass, and has industry leading IP68 water resistance. iPhone 13 has a new
look for the advanced dual-camera system with the lenses arranged diagonally. The aerospace-grade
aluminum frame is beautifully formed and really shows off five new colors: and all-new Pink, Blue,
Midnight, Starlight, and (PRODUCT)RED. On the front, the TrueDepth camera system has been
reengineered to provide more display area. Everything inside, including Face ID, the most secure
facial authentication in a smartphone, fits into a space that's 20% smaller. iPhone 13 is designed
with the environment in mind, using many recycled materials. For example, these antenna lines
use upcycled plastic water bottles, and industry first. Under the hood, iPhone 13 has been
completely re-architected to make room for new technologies and a bigger battery. This beautiful
design is the same across two sizes, iPhone 13 and iPhone 13 mini. Both feature a more advanced
Super Retina XDR display. It's 28% brighter, up to 800 nits, brilliant for viewing even when you're
outside. For HDR content like photos and videos, the peak brightness is higher at 1200 nits.
And you can enjoy the pixel-precision brightness for longer thanks to the display's improved power
efficiency. You'll see true blacks in games, photos, and videos with the incredible contrast ratio
of our OLED display. This new brighter Super Retina XDR display delivers an immersive viewing
experience with support for Dolby Vision, HDR10, and HLG. Now let's talk about the chip that
powers iPhone 13 and iPhone 13 mini. Frankly, the competition is still playing catch-up to
our chips, not just from last year, but even from two years ago. And today, we're extending our
lead with A15 Bionic. Here's Hope to tell you all about it.
Last one:Apple Event — September 14-2
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