We also have some big environment news for iPhone. To tell you more, here's Lisa.
Today, Apple is carbon neutral for our global corporate operations. Our offices, stores and data
centers run on 100% renewable energy. And we're proud of how far we've come. But by 2030, we plan
to have net zero climate impact across our entire business, including our manufacturing supply chain
and all product life cycles. This means that every Apple device sold, from material collection,
component manufacturing, assembly, transport, customer use, charging, all the way through recycling
and material recovery will be 100% carbon neutral. Many of iPhone 12's environmental features build
on our past progress, removing harmful chemicals and using renewable and recyclable materials.
And now, for the first time, we are using 100% recycled rare earth elements in all magnets,
including the camera, haptics and MagSafe. We've also been transitioning our iPhone manufacturing
partners to renewable energy. And just like we did with Apple Watch, we looked for ways to cut waste
and use less material. Customers already have over 700 million Lightning headphones. And many
customers have moved to a wireless experience with AirPods, Beats or other wireless headphones.
And there are also over two billion Apple power adapters out in the world, and that's not counting
the billions of third-party adapters. So we are removing these items from the iPhone box,
which reduces carbon emissions and avoid the mining and use of precious materials.
Removing these items also means a smaller, lighter iPhone box. We can fit up to 70% more products on
a shipping pallet, reducing carbon emissions in our global logistics chain. Taken altogether,
the changes we've made for iPhone 12 cut over two million metric tons of carbon emissions annually.
It's like removing 450,000 cars from the road per year. This is huge, and we're really proud that
Apple is taking the lead. We hope others will follow, making this impact even bigger for our planet.
Back to you, Kaiann.
Now every iPhone will include the more advanced and higher power USB-C to Lightning Cable. It can be
used with any standard USD-C power adapter or computer port. And USB-C enables fast charging.
So that's iPhone 12 with 5G. But to add to all these big announcements, we also wanted to do
something a little different. Something only Apple would do. This is iPhone 12 mini. With its
amazing size, it fits in the palm of your hand, while still keeping the expansive edge-to-edge Super
Retina XDR display. It's smaller and lighter than our 4.7-inch models like iPhone 8, but with a
larger 5.4-inch display that lets you see so much more. With its compact size, the iPhone 12 mini
has the exact same features as iPhone 12. You're just choosing between two great sizes. In fact,
iPhone 12 mini is the smallest, thinnest and lightest 5G phone in the world. With its large screen
and compact size, we think this will be an incredibly popular iPhone. Everything on iPhone 12 and
iPhone 12 mini is the latest: 5G, the fastest chip with A14 Bionic, most advanced display with OLED,
all-new design with Ceramic Shield, even better water resistance, new cameras for low light,
and MagSafe. Let's see everything iPhone 12 can do. Even with these huge updates, the iPhone 12
lineup will start at just $699 for iPhone 12 mini and $799 for iPhone 12. We also have great
financing options from Apple as well as our partners. This includes a very special offer
from Verizon. If you trade in an iPhone X or newer, you can get iPhone 12 starting at $15
per month for 24 months, or iPhone 12 mini for just $12 per month. This is an unprecedented
leap forward for iPhone. There is simply nothing like iPhone 12. Back to you, Tim.
iPhone 12 and iPhone 12 mini are absolutely amazing. They are the start of a new era for iPhone.
Yet that's just half of our iPhone story today. We want to take it even further with our pro line
of iPhones. And here they are. This is iPhone 12 Pro. I'd like to hand it over to Joz to tell you
all about it. iPhone 12 Pro is designed for our users who want the absolute most from their iPhone.
It takes our new design even further with premium materials. This includes a durable and beautiful
surgical-grade stainless steel band and precision-milled back glass. They come in four new finishes,
including an elegant silver, a rich, deep graphite, a stunning gold and an all-new Pacific Blue.
They're engineered with an advanced PVD process that provides a spectacular luster. And our new gold
uses a high-power magnetron coating process that gives the stainless steel a stunning bright
gold finish. The pro models also feature our incredibly durable Ceramic Shield. And these models
have best-in-class water and dust resistance with an IP68 rating, so they can withstand submersion
at up to six meters for 30 minutes. The pro design is complemented beautifully with our new MagSafe
accessories which provide easy and secure attachment and high-power charging. iPhone 12 Pro features
our industry-leading Super Retina XDR displays. We were able to go from today's 5.8-inch to a much
larger 6.1-inch display. And iPhone 12 Pro Max increases from today's 6.5-inch to a more expansive
6.7-inch display. We were able to grow these displays but keep the form factors nearly identical.
So for people who want our biggest displays, this is the largest display ever in an iPhone,
with our highest resolution, featuring nearly three and a half million pixels. HDR video comes
to life. High-resolution HDR movies and TV shows that you stream over 5G will look amazing.
Our pro models are packed with pro-level performance. While our competition is scrambling to
catch up with our chips from last year, we remain generation ahead. And our advantages go
beyond the CPU and GPU. Together with our Image Signal Processor, or ISP, they enable powerful
computational photography for camera experiences that simply are not possible with traditional
cameras. For example, Deep Fusion uses machine learning on the Neural Engine for pixel-by-pixel
processing of photos with unprecedented detail, texture and minimal noise. To accomplish this,
Deep Fusion uses all the compute engines of the A14. Our cameras sensor captures multiple images
and processes them through the ISP. The CPU computes the alignment of the frames.
The GPU pre-processes the images before running them through the Neural Engine. And then there's
additional post-processing done in the GPU. With A14 Bionic, we are able to bring Deep Fusion
to all four cameras of iPhone 12 Pro, including the front-facing TrueDepth camera. We combine
states-of-the-art camera hardware with this amazing compute power to create a pro camera system
that is unlike any other device. iPhone 12 Pro features our amazing Ultra Wide camera with
120-degree field of view, and our new Wide camera with faster f/1.6 aperture and 7-element lens
that lets in 27% more light. iPhone 12 Pro also features a 52 mm Telephoto camera for
stunning portraits. So iPhone 12 Pro delivers high-quality optical images at three
different focal lengths, with a 4x optical zoom range. The larger size of the iPhone 12 Pro Max
provided us with an opportunity to do even more with our pro camera system.
And here's Andrew to tell you all about it.